International Retailing Program

The Merchandising Management major is focuses on the retail industry. The marketing of products and services through pricing, promotion, and distribution is a function of merchandise buyers and managers. A primary responsibility within this profession is forecasting and planning for constant change in trends, styles, and attitudes. However, careers are not restricted to buying, management, and merchandising. Merchandising management students also have successful careers in advertising, public relations, personnel management, and marketing research.