College of Human Ecology
Michigan State University
114 Human Ecology
East Lansing, MI 48824-1030
Phone: 517/355-0256
Fax: 517/432-1058
E-mail sternqui@msu.edu
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Department of Human Environment and Design College of Human Ecology Michigan State University 114 Human Ecology East Lansing, MI 48824-1030 Phone: 517/355-0256 Fax: 517/432-1058 E-mail sternqui@msu.edu |
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Spring Semester 1999-HED 864
Summer 1999 - Japanese
Distribution System [top]
HED 465-International
Consumer Distribution Systems
1976-1978 Doctor of Philosophy,Interdisciplinary (Marketing, Consumer Economics and Statistics) University of Tennessee Knoxville, Tennessee
1974-1976 Master of Science, University of Alberta Edmonton, Alberta, Canada
1969-1973 Bachelor of Science, South Dakota State University Brookings, South Dakota
1990-present Professor - Merchandising Management
1984-1990 Associate Professor - Merchandising Management
1978-1984 Assistant Professor - Merchandising Management
Human Environment and Design
College of Human Ecology
Michigan State University
East Lansing, Michigan
1976-1978 Graduate Teaching Assistant
Textiles and Clothing Department
University of Tennessee
Knoxville, Tennessee
1975-1976 Marketing Representative
Alberta Poultry Council and Marketing Board Edmonton, Alberta, Canada
1974-1976 Graduate Teaching and Research Assistant
Clothing and Textiles Department University of Alberta
Edmonton, Alberta, Canada
1973-1974 Owner and Manager
Eclectic Fair (clothing store)
Village Emporium
Brookings, South Dakota
Undergraduate Courses:
International Retailing
Retail Strategy
Small Business Entrepreneurship
International Buying and Product Development
Graduate Courses:
Chinese Retail System
International Retailing
Japanese Retail System
International Consumer Behavior
Multivariate Data Analysis
Cross Cultural Management
Retail Research
Consumer Behavior Modeling
In 1989 and 1986 taught graduate courses in statistics,
entrepreneurship and human resource
management in Okinawa and Zama, Japan.
Has traveled to thirty-five countries, gaining a knowledge of
international retail systems. Currently
has research projects in Japan, Taiwan, Hong Kong, People's
Republic of China, Korea, Great
Britain, France and Germany.
2001-2002 Michigan Electronic Retailing, College of Human Ecology Research Initiation Award ($15,000)
1998-2000 Food Retailing in People's Republic of China, United
States Department of Agriculture
($100,000)
1995-1997 Food Distribution in Multinational Markets: Western
Europe, Central Europe and Mexico,
United States Department of Agriculture ($71,393).
Co-investigators: Linda Good, Patricia Huddleston
and Dawn Pysarchik.
1995-1997 Emerging Free Markets: Retailing in the People's
Republic of China. Michigan State
University All University Research Initiation ($15,000).
1994-1995 Rural Retailing: Access to Goods and Related
Services: A Multidisciplinary Symposium.
Michigan State University Agriculture Experiment Station Project
($5,000)
Rural Retailing: Access to Goods and Related Services: A
Multidisciplinary Symposium. NCR-65,
Agriculture Experiment Station Project ($1,000).
Food Distribution in the People's Republic of China. Michigan
State University Agriculture Experiment
Station ($1,500)
1993-1994 Retailing in the People's Republic of China.
Michigan State University All University Research
Initiation Grant, ($9,500).
A Comparison of US and UK Retailing. Michigan State
University Global Competence Grant,
International Studies and Programs ($5,000).
1992-1997 China: The Distribution of Food and Agricultural
Products. Michigan State University
Agriculture Experiment Station Project ($1,500 annually)
1988-1993 Rural Retailing: Impact of Change on Consumer and
Community. Michigan State University
Agriculture Experiment Station Regional Research Project, 1988-1990
Project Leader ($16,000
annually).
1991-1992 Telecommunications Retailing. Telecommunications
Advancement Foundation, Japan
($12,000). Co-investigator: Tomoyoshi Ogawa.
International Food Distribution Systems: A Video Study. Higher
Education Challenge Grant Cooperative
State Research Service, United States Department of Agriculture
($45,675) Co-investigators: Linda
Good, Patricia Huddleston and Dawn Pysarchik.
The Japanese Retail Industry: Strategies and Policies to Improve
Trade Imbalance. Michigan State
University Center for International Business Education and
Research ($4,000).
Development of a Model Program for Internationalizing the
Curriculum. Michigan State University
International Studies and Programs ($5,000). Co-investigators:
Dawn Pysarchik, Linda Good and
Patricia Huddleston.
1990-1991 Telecommunications - A Comparative Study Between
Japan and the US Telecommunications
Advancement Foundation, Japan ($13,000). Co-investigator: Tomoyoshi
Ogawa.
International Consumer Distribution Systems. Michigan State
University International Studies and
Programs ($5,000). Co-investigators: Linda Good, Patricia
Huddleston and Dawn Pysarchik.
Understanding Soviet Consumer Distribution Systems. Vanity
Fair Corporation Award ($1,000).
Co-investigators: Linda Good, Patricia Huddleston and Dawn
Pysarchik.
1989-1990 The Present and Future Aspects of Retail Sales
Through the Means of Telecommunications -
Comparative Study Between Japan and the United States. Hoso
Bunka Foundation, Japan ($15,385).
Co-investigator: Tomoyoshi Ogawa.
Buying and Procurement Practices of Japanese Department
Stores. Isetan Department Store ($3,500)
and Mauri Department Store ($3,500). Co-investigator: Tomoyoshi
Ogawa.
1988-1989 The Japan Retail Industry: Gatekeepers of U.S.
Products. Michigan State University All
University Research Initiation Grant ($7,470).
1987-1990 Upper Michigan Tourism: Market Segmentation and
Tourist Consumer Behavior Modeling.
Michigan State University Agricultural Experiment Station
Project ($6,300). Cooperators: Dawn
Pysarchik, Bonnie Davis, Daniel Chappelle.
1984-1985 Apparel Imports: Consumer's Perception of
Information Cues. Michigan State University,
Human Ecology College Research Initiation Grants ($900)
1983-1990 Toward Achieving Michigan's Rural Employment
Potential: The Role of Resort Area Retailing.
Michigan State University Agricultural Experiment Station
Project ($56,628). Cooperators: Dawn
Pysarchik, Bonnie Davis, Daniel Chappelle.
1983-1984 Energy Shortage Impact on Resort Area Retailing.
Michigan State University, Human
Ecology College Research Initiation Grant ($1100). 1979-1980
Deceptive Advertising: A Consumer
Research Approach. Michigan State University Foundation
($4,690).
Sternquist, B. (2002) Department Stores. In A. Bird (Ed.), Encyclopedia of Japanese Business and Management (pp. 109-110). London: Routledge.
*Sternquist, B. (2000) Internationalization of Japanese Department and GMS Stores: Are there Characteristics Profile Success? In Japanese Retail Strategy (eds. M. Czinkota and M. Kotabe) London: Thompson International Books, 242-249.
*Sternquist, B. , Jae-Eun Chung and Tomoyoshi Ogawa (2000) Japanese Department Stores:Does Size Mater in Buyer-Supplier Relationship? In Japanese Retail Strategy (eds. M. Czinkota and M. Kotabe) London: Thompson International Books., 64-80.
Sternquist, B. (1998) International
Retailing. New York: Fairchild Press
Good, L., Huddleston, P. Pysarchik, D. & Sternquist, B. (1995)
A Report on Michigan State University's
Model International Department Experiment: A Strategy for a Global
University, (eds. Lim, G.), Chapter 4:
Merchandising Management. Michigan State University Printing, East
Lansing, MI.
Sternquist, B. and L. Jolly, L. Leistritz, R. Kean, H.
Bastow-Shoop, C. Jasper, L. Gaskill (1995). Rural
Retailers: Financial Profile of High, Medium and Low Profit Firms. (A
workbook for financial planning.) North
Central Regional Extension Publication NC 555.
Sternquist, B. and M. Kacker (1994). European Retailing's Vanishing
Borders. Westport, Connecticut:
Quorum Publishers.
Sternquist, B., Davis, B & Pysarchik, D. (1994). Financial
analysis. Tourism Marketing and Management
Handbook, Stephen F. Witt and Luiz Moutinho (Eds) 2nd Edition
Hertfordshire, UK.: Prentice Hall, 220-224.
*Sternquist, B. & Ogawa, T. (1993). Japanese retail buyers: supplier
dependence and sourcing
considerations. The Japanese Distribution System Handbook, M.R.
Czinkota and M. Kotabe (Eds),
Chicago, IL: Probus Publishing Co., 149-162.
*Jin, B. and B. Sternquist (2005). Shopping is truly a joy. Service Industries Journal. 25 (2).
*Sternquist, B. S. Byun and B. Jin (2004) Dimensionality of price: An asian perspective. The International Review of Retail, Distribution and Consumer Research, 4 (1), 1-18.
*Stoel, L. and B. Sternquist (2004). Group identification: The influence of
group membership
on retail hardware cooperative members. Journal of Small Business Management.
42(2) 155-173.
Sternquist, B. S. Z. Chen and Y. Huang (2003) Retail buyer-supplier relationships in china: The supply chain. China Business Review. 30 (5) 34-37.
*Jin, B., B. Sternquist and A. Koh (2003). Price as hedonic shopping. Family
and
Consumer Sciences Research Journal. 31, (X), 1-25.
*Jin, B. and B. Sternquist (2003) The influence of retail environment on price perceptions: An exploratory study of U.S. and Korean students. International Marketing Review. 20 (6), 643-660.
*Sternquist, B., T. Ogawa and A. Cooper (2002) Japanese Department Store Buyer-Supplier Relationships. Journal of Asia Pacific Marketing. 1 (2) 22-46.
Sternquist, B. (2001) China: An opening door policy. Chain Store Age, January, 62-64.
Sternquist, B., Z. Chen and Y. Wang (2001) Behavioral relationship: Buyers and suppliers in Chinese food retailers. China Business and Trade, (in Chinese) 159 (3) 38-41.
Yu, J. P. and B. Sternquist (1999). The legend of a private brand: The Gap. Korean Distribution Journal (In Korean) July, 68-71.
Sternquist, B. and Byoungho Jin (1999) What sets the United States retail industry apart from other countries? Korean Distribution Journal (In Korean) January 22-25.
Sternquist, B. and Byoungho Jin (1999) The department store industry in the United States. Korean Distribution Journal (In Korean) February 62-65.
Sternquist, B. and Byoungho Jin (1999) The department store industry in Europe.
Korean Distribution Journal (In Korean), March, 30-33
Sternquist, B. and Byoungho Jin (1998) What sets the United States retail industry
apart from other countries? Korean Distribution Journal (In Korean)
December
*McGowan, K. and B. Sternquist (In Press) Dimensions of Price as a
Marketing Universal: A Comparison of
Japanese and US Consumers. Journal of International Marketing.
*Kean, R., Gaskill, L., Leistritz, L., Jasper, C., Bastow-Shoop,
H., Jolly, L., & Sternquist, B. (In press).
Effects of community characteristics, business environment, and
competitive strategies on rural retail
business performance. Journal of Small Business Management .
*Sternquist, B. (1997) A conceptual model of strategic
international retail expansion. International Journal of
Retail & Distribution Management, (25) 8, 262-268.
*Sternquist, B. (1997). Internationalization of Japanese department
stores. International Journal of
Commerce and Management, Special Issue on Global Retailing. (7) 1,
57-73.
*Sternquist, B. , L. Jolly, L. Leistritz, R. Kean, H. Bastow-Shoop, C. Jasper and L. Gaskill.(1996)
Rural retailers: using a bankruptcy model to predict high profit
versus low profit firms. Journal of Small
Business and Entrepreneurship, 13 (1) Spring, 9-24.
*Gaskill, L., C. Jasper, H. Bastow-Shoop, R. Kean, L. Leistritz and
B. Stenquist. (1996) Operational
planning and competitive strategies of male and female retailers. The
International Review of Retail,
Distribution and Consumer Research, 6(1) 76-96.
*Chen, Y.F. & B. Sternquist (1995). Differences between
international and domestic Japanese retailers. The
Service Industries Journal, 15(4) 118-133.
*Crank, W., C. Jasper, S. Meyer and B. Sternquist. (1995). The
rural retailer in tourist communities:
problems and implications for managerial strategies. Journal of Travel
and Tourism Marketing, 4(2).
*Bastow-Shoop, H., Leistritz, L.,. Gaskill, L., Jasper, C., Jolly,
L., Kean, R. & Sternquist, B. (1995). Factors
affecting the financial viability of rural retail businesses. The
Journal of Community Development Society,
26(2).
Sternquist, B. (1995). Buying a business-how much is too much? Michigan Retailer, 20(7) 20.
*Sternquist, B., Ziao, Z.X. & Chengmin, Y. (1995). China: the
planned to free market paradigm. International
Journal of Retail & Distribution Management, 23(12).
*Lin, L. & Sternquist, B.. (1994). Taiwanese consumers'
perceptions of product information cues: country of
origin and store prestige. European Journal of Marketing, 27(12)
5-18.
*Chang, L. & Sternquist, B.. (January 1994). Product
procurement: a comparison of Taiwanese and us retail
companies. International Review of Retail, Distribution and Consumer
Research, 4(1) 61-72.
*Sternquist, B. (April 1994). Gatekeepers of Consumer choice: a
four country comparison of retail buyers.
International Review of Retail, Distribution and Consumer Research ,
4(2) 159-176.
*Davis, B., Chappelle, D., Sternquist, B. & Pysarchik, D.
(1993). Tourism market segmentation in Michigan's
Upper Peninsula: a regional approach. Journal of Travel and Tourism
Marketing, 2 (1), 1-30.
*Chang, L. & Sternquist, B. (1993). Taiwanese department store
industry: an overview. International Journal
of Retail and Distribution Management, 21(1), 26-34.
*Phillips, L. & Sternquist, B. (1993). Pay equity: a look at
retail buyers. Clothing and Textiles Research
Journal, 12.
Phillips, L.A. & Sternquist, B. (25 January 1993). Success insures
Hong Kong's Future. The Nikkei Weekly,
6.
*Sternquist, B., Ogawa, T. & Phillips, L. (October 1992).
Import Versus domestic apparel: contrasting views
of Japanese and U.S. retail buyers. International Review of Retail,
Distribution and Consumer Research,
387-408.
*Phillips, L. A., Sternquist, B. & Mui, S. (Jan./Feb. 1992).
Hong Kong department stores: retailing in the
90's. International Journal of Retail and Distribution Management ,
20(1), 16-24.
*McLain, S. & Sternquist, B. (1991). Ethnocentric consumers: do
they `Buy American'? Journal of
International Consumer Marketing, 4(1).
Phillips, L. & Sternquist, B. (14 October 1991). Hong Kong,
U.S. retail buyers increase purchase of imports.
Marketing News, 7.
*Davis, B. Kern, s. & Sternquist, B. (1990). The influence of
country of origin, the 'Buy American' campaign
and store prestige upon consumers' perceptions of quality and
estimates of price. Advances in International
Marketing, 4, 69-91.
Phillips, L. & Sternquist, B. (9 July 1990). Retailers In Hong Kong, facing 1992. Marketing News, 8.
*Mahoney, M. & Sternquist, B. (1989). Perceptions of the
discount retailer: an analysis of consumers' and
managers' ideal discount store. Journal of Consumer Studies and Home
Economics, 13.
Sternquist, B., Davis, B. & Pysarchik, D. (1989). Financial
analysis in tourism. Tourism Marketing and
Management Handbook. Stephen Witt and Luiz Moutinho (Eds)
Prentice-Hall International, Scotland,
151-155.
*Sternquist, B., Tolbert, S. & Davis, B. (1989). Imported
apparel: retail buyers' reasons for foreign
procurement. Clothing and Textiles Research Journal, 7(4),
35-40.
*Ogawa, T. & Sternquist, B. (1988). Buying and procurement in
Japanese department stores, Bulletin of
Business Administration Department, Bunkyo Women's College, 7
(December), 81-92.
Pysarchik, D., Davis, B. & Sternquist, B. (1988). Effective
Methods of evaluating employees. Journal of
Small Business, (November/December) 6-7.
*Sternquist, B. & Clark, K. (1988). Corrective advertising
information processing by teenagers. Journal of
Consumer Studies and Home Economics, 1988 (12), 49-58.
Sternquist, B. & Ogawa, T. (September 1988). Japanese consider
U.S. products inferior., Marketing News,
22(20), 4.
*Tolbert, S., Sternquist, B. & Davis, B. (Summer 1988). Retail
Buyers: perceptions of the apparel industry
buy American campaign. Clothing and Textiles Research Journal, 6(4),
1-5.
Davis, B., Pysarchik, D. & Sternquist, B. (July 1987).
Determining the bottom line. Journal of Small
Business, 5, 6-7.
Davis, B., Pysarchik, D. & Sternquist, B. (June 1987).
Effective use of space can increase retail sales.
Journal of Small Business, 5, 6-7.
*Davis, B., & Sternquist, B. (Spring 1987). Appealing to the
elusive tourist: an attribute cluster strategy.
Journal of Travel Research, (25), 4, 25-31.
Davis, B., Pysarchik, D., Sternquist, B. & Chappelle, D.
(August 1987). A profile of tourism-dependent and
nontourism-dependent retailers. Research Report, #484, Michigan State
University, Agriculture Experiment
Station: East Lansing, MI.
Sternquist, B., Davis, B., Pysarchik, D. & Chappelle, D.
(February 1987). Profiles of Marquette and
Mackinac Island tourists: results of a summer 1985 survey. Research
Report , Michigan State University
Agriculture Experiment Station, East Lansing, MI.
Sternquist, B. (May 1986). Tourism and the 1980 economy: the case
of traverse city retailers. Research
Report, #475. Michigan State University Agricultural Experiment
Station: East Lansing, MI.
Sternquist, B. (Winter 1985-86). International trade and the
textile-apparel industry: is there a fair solution to
the import issues? MHEA Newsletter (64), 1, 9-10.
*Sternquist, B. & Davis, B. (1986). Resort area retailers:
attitudes and reactions to the 1980 economy.
Tourism Services Marketing: Advances in Theory and Practice. W. Benoy
Joseph, Luiz Moutinho, Ivan R.
Vernon (eds.). Academy of Marketing Science Special Conference Series,
(11),70-79.
*Sternquist, B. & Davis, B. (December 1986). Store status and
country of origin as information cues:
consumer's perception of sweater price and quality. Home Economics
Research Journal, (15), 2, 124-131.
Sternquist, B. & Tolbert, S. (1986). Survey: retail buyers shun
apparel industry's `Buy American' program.
(May), Marketing News, 20(11), 8.
*Witter, B.S. (Summer 1985). Attitudes about a resort area: a
comparison of tourists and local retailers.
Journal of Travel Research, (14), 14-19. (Selected as the Journal of
Travel Research Outstanding Article of
the Year by The International Association of Travel Research and
Marketing Professionals, Travel and
Tourism Research Association Conference, Memphis, Tennessee, June
1986.)
*Witter, B.S. (1984-85). Apparel advertising: a study in consumer
attitude change. Clothing and Textiles
Research Journal, 3(1), 34-40.
Sternquist, B. (1998). International Retailing by Nick Alexander, Blackwell, Oxford, UK, 1997
International Journal of Retail and Distribution Management
Sternquist, B. (1995). Japanese Retailing by Roy Larke, Routledge, London,
1994. Irish Marketing Review ,
Vol. 8.
Sternquist, B. (1997). Research in Consumer Behavior: Consumption
in Marketing Economies by C. J.
Schultz II, R.W. Belk & G. Ger, JAI Press Greenwich, CT, 1994.
Journal of Retail and Consumer Services ,
Vol 4, No. 2. Pp. 143-144.
Sternquist, B., McGowan, K. And Hathaway, I. (1995). Profiles in
Profitability: Rural Retailing Financial
Analyzes and Projections. Guidebook and Software.
Sternquist, B. Executive Producer/Content Specialist. Retail
Distribution in China, Emerging Market
Opportunities Series, East Lansing, MI: MSU ITV, 1994.
Sternquist, B. Executive Producer/Content Specialist. Food
Distribution in China, Emerging Market
Opportunities Series, East Lansing, MI: MSU ITV, 1994.
Sternquist, B. Executive Producer/Content Specialist. Retail
Distribution in Japan, Emerging Market
Opportunities Series, East Lansing, MI: MSU ITV, 1994.
Sternquist, B. Executive Producer/Content Specialist. Food
Distribution in Japan, Emerging Market
Opportunities Series, East Lansing, MI: MSU ITV, 1994.
Sternquist, B. Content Specialist. International Product
Development Part I: Considerations and Processes,
Emerging Market Opportunities Series, East Lansing, MI: MSU ITV,
1994.
Sternquist, B. Content Specialist. International Product
Development Part II: The Sourcing Trip, Emerging
Market Opportunities Series, East Lansing, MI: MSU ITV, 1994.
Sternquist, B. (April 2003) Food Buying System in China.
Industry Panel on Marketing in China.
Food Innovation Center. Oregon State University.
Sternquist, B. (July 2002) Strategic Retailing Buying. By invitation of Shanghai Municipal Government July 23 in Shanghai and China Chain Store Association in Beijing July 25.
Sternquist, B. (May 2002) Strategic International Retail Expansion. Korean Chamber of Commerce and Industry Symposium on Prospects and Problems in International Retailing. May 10, 2002 Seoul Korea.
Sternquist, B. (May 2002) Retail Food Buyer-Supplier Relationships in the People’s Republic of China. Korean Chamber of Commerce and Industry Symposium on Analysis of Distribution in China. May 9, 2002 Seoul, Korea.
Sternquist, B. (June, 2001) The Future of Retailing Research. 11th Anuual Conference
on
Research in the Distributive Trades, Tilburg, Netherlands.
Sternquist, B. (March, 2001) Chinese Retailers Buyer-Supplier Relationships: Less Guanxi, Global Retailing Symposium. The University of Arizona.
Sternquist, B. (July, 2000). International Franchising Strategy. Invited presentation to China Chain Store and Franchising Association Annual Meeting, Beijing.
Sternquist, B. (June, 2000) US Food Retail Buying System. Invited presentation to retail buyers sponsored by Shanghai Municipal Government, Shanghai.
Sternquist, B. (March, 1997). Buying and Procurement Logistics: Retailer as
Merchandise Assemblier. Shanghai
University-College of Business, People's Republic of China.
Sternquist, B. (March 1996). Unraveling the Myths of Japanese
Distribution, Global Retailing Symposium. The University of
Arizona.
Sternquist, B. (April 1996). Marketing in Transitional Economies:
Distribution in People's Republic of China. The William
Davidson Institute, The University of Michigan, School of Business
Administration.
Sternquist, B. (1994). Catching a Fly in the byzantine web. Montreal Department of Commerce, Montreal, Canada.
Sternquist, B. (October 1994). Retailing in transitional economies:
People's Republic of China. ACRA/AMS Triannual
Conference, Richmond, VA.
Sternquist, B. (October 1994). Problems in conducting international
research. ACRA/AMS Triannual Conference, Richmond,
VA.
Good, L.K., Huddleston, P.T., Pysarchik, D. & Sternquist, B. (1993). A
Video study of international retail distribution: China,
Russia and Japan. International Textiles and Apparel Association Conference,
White Sulphur Springs, VA.
Sternquist, B. (May 1993). Retailing in a free market economy, what you
can expect in the PRC. Shanghai University, College
of Business, People's Republic of China.
Sternquist, B. (January 1993). Internationalization of Retail firms: when
should you go...when should you stay. National Retail
Federation, 82nd National Convention.
Sternquist, B. (October 1992). Structural characteristics of the Japanese
retail market. Quebec Department of
Commerce-International Trade Division.
Sternquist, B. (March 1992). Retailing in Japan: how products move from
producer to consumer. Shanghai University-College
of Business, People's Republic of China.
Sternquist, B. (March 1992). The Hong Kong business community: prospects
for 1997. Shanghai University-College of
Business, People's Republic of China.
Sternquist, B. (January 1992). Hong Kong and the PRC: cooperation or
alienation in 1997? Society for International
Development-Mid-Michigan Group.
Sternquist, B. (November 1989). Structural realignment in the Japanese
retail industry. Asian Studies Center, Michigan State
University.
Sternquist, B. (December 1988). The Japan industry: gatekeepers of U.S.
products. Michigan State University Foundation
Board of Trustees, MSU, E. Lansing, MI.
Sternquist, B. (1987). Contemporary issues in retail research -
international retailing. Proceedings: Association of College
Professors of Textiles and Clothing.
Sternquist, B. (1987). Internationalizing the Merchandising curriculum.
Association of College Professors of Textiles and
Clothing.
Sternquist, B. (1985). The Merchandising curriculum. Proceedings:
Association of College Professors of Textiles and Clothing,
54.
Witter, B.S. (1981). Research in retailing: directions for the 80's.
Proceedings: Association of College Professors in Textiles
and Clothing.
Witter, B.S. (1979). Issues and audiences in marketing. Proceedings:
Association of College Professors in Textiles and
Clothing.
Witter, B.S. (1978). Change Agents in Community, Business and Education. Proceedings:
Clothing and Energy Resources,
Michigan State University.
*Chung, J. B. Sternquist and Z. Chen (2003) Japanese retail-buyer supplier relationships: Does performance matter? Retailing 2003: Strategic Planning in Uncertain Times. New York: AMS/ACRA 10, 340-342 Selected as Best Paper and will be published in Journal of Retailing.
*Dutta, P. and B. Sternquist (2003) Behavioral channel relationships in emerging markets: A concentration on India. Retailing 2003: Strategic Planning in Uncertain Times. New York: AMS/ACRA 10, 91-94.
*Huang, Y. and B. Sternquist (2003) Retailers’ international expansion: An institutional perspective. Retailing 2003: Strategic Planning in Uncertain Times. New York: AMS/ACRA 10, 186-191.
*Sternquist, B. and S. Byun (2003) Chinese consumer’s shopping hedonism: The effect of pricing discontent and negative perception of price. Retailing 2003: Strategic Planning in Uncertain Times. New York: AMS/ACRA 10, 287-292.
*Sternquist, B. Y. Huang and Z. Chen (2003) Chinese retailer: Market orientation in a transitional economy. Retailing 2003: Strategic Planning in Uncertain Times. New York: AMS/ACRA 10132-135. Selected as Runner Up to Best Paper.
*Niehm, L. and B. Sternquist (2003) Retailers as community influentials: Attributes, network involvement and opinion leadership of rural superpreneurs. International Textile and Apparel Association Conference, Savannah, GA.
*Sternquist, B., and H. Sung (2003) Effects of Price Perception on Consumer Discontent in China. 12 EAERCD Conference, Paris: European School of Management ESCP-EAP CDROM
*Sternquist, B., S. Byun and B. Jin (2003) The Dimensionality of Price: A Cross-Cultural Comparison of Asian Consumers. 12 EAERCD Conference, Paris: European School of Management ESCP-EAP CDROM EARCD Conference, Paris (July) Selected as one of the five best papers at the conference.
*Sternquist, B. Z. Chen and Y. Huang. (2003) China Buyer-Supplier Relationships: The Influence of Ownership Type. Marketing to China’s Agricultural Sector. Portland Oregon. : WCC-101, 49-58.
*Sternquist, B., and Z. Chen (2002) Food Retail Buyer Behavior in People’s
Republic of China:
A Model from Grounded Theory. WTO and Global Competition: A New Era for International
Business. (T.S. Chan and Geng Gui Eds) Hong Kong Institute of Business Studies
Lingnan University: Shanghai, China, July, 93, 1-25.
*Sternquist, B., Li, H., and Z. Chen (2002) China’s Electronic Retailing: The Role of State as Strategist. Macromarketing in the Asia Pacific Century. (J. Cadeaux and A. Pecotich Eds). Sydney: The University of New South Wales. 140-149.
*Sternquist, B., Chen, Z., and Y. Wang (2002) Centralized Buying in China’s Food Retailing: The Development of Institutional Trust. Changes in China’s Agricultural Sector: Trade, Market, and Policy Reform. Washington, D.C.: WCC-101, 39-51.
*Niehm, L., B. Sternquist & S. Cole (2001) Environmental Embeddedness and
Retailer-Consumer Exchange Behavior: Service Expectations, Satisfaction and
Shopping Intentions of Rural French Consumers. Conference proceedings: 11 th
Annual Conference on Research in the Distributive Trades, 27-29 June, 2001 (Vol.
1 pp D1.2[1-11]) Tilburg, Netherlands: European Network for Retail Research
(ENRR).
*Sternquist, B., Chen, A., & Wang, Y. H. (2001) Behavioral Relationships Between Retail Buyers and Suppliers in People’s Republic of China. Conference proceedings: 11 th Annual Conference on Research in the Distributive Trades, 27-29 June, 2001 (Vol. 2 pp C6.3 [1-9]) Tilburg, Netherlands: European Network for Retail Research (ENRR).
*Sternquist, B. (2001) State as Strategist in China’s Retail Food Industry Liberalization: The Case of Foreign Retailers and E-Retailing. Agricultural Trade with China in the New Economic and Policy Environment. Thomas I. Wahl and Daniel Sumner (Eds), 70-84.
*Chen, Z. and B. Sternquist (2000) Ninjo in Gift-Giving-Japan. Retailing 2000: Launching the New Millennium. New York: Academy of Marketing Science and The American Collegiate Retailing Association. 264-265.
*Yi, Eun-Kyung and B. Sternquist (2000) Electronic Commerce Intermediation
and
Dis-intermediation with Agency Theory and Transactional Cost Analysis. Retailing
2000: Launching the New Millennium. New York: Academy of Marketing Science and
The American Collegiate Retailing Association. 151-155.
*Lee, So Jung, L. Good and B. Sternquist (2000) The Relationship of Hedonic Shopping Value and Price Perceptions: Korean Women’s Food Shopping Behavior. Retailing 2000: Launching the New Millennium. New York: Academy of Marketing Science and The American Collegiate Retailing Association 199-202.
*Jin, B. and B. Sternquist (1999) Shopping is Truly a Joy-Cross Cultural Considerations of Hedonic Shipping Values and Price Cues, American Collegiate Retailing Conference-Tucson, Arizona. (Paper was nominated for International Council of Shopping Centers Outstanding Paper Award)
*Sternquist, B. and Yan Ma (1999). Department Stores in Early 20th Century
Shanghai: Embeddness of Clan Structure in the Business Environment. Marketing
History: The Total Package. P. Cunningham and D. Bussier (Eds). East Lansing:
Michigan State University, 337-347.
*Stoel, L. & B. Sternquist (1999). Effects of Intertype versus Intratype Competition on Members Hardware Retail Cooperatives. Proceedings: 10th International Conference on Research in the Distributive Trades. Stirling, Scotland: Institute for Retail Studies, p. 163-171.
*Stoel, L. and B. Sternquist (1999) Within-Group and Between-Group Rivalry of Hardware Retail Cooperatives, American Collegiate Retailing Conference-Tucson, Arizona. (Paper was nominated for International Council of Shopping Centers Outstanding Paper Award)
*Sternquist, B. (1998) Internationalization of Japanese Retailers: Those Who Succeed and Those Who Fail. International Conference on Japanese Retail Strategy, Honolulu, Hawaii, November
*Sternquist, B. , Jae-Eun Chung and Tomoyoshi Ogawa (1998) Japanese Department Stores Buyer-Supplier Relationship: Does Size Mater? International Conference on Japanese Retail Strategy, Honolulu, Hawaii, November
*Sternquist, B. (June1998) Internationalization of Food Retailers: A Conceptual Model. 1998 International Food and Agribusiness Management Association (IAMA) Conference, Punta del Este, Uruguay.
*Niehm, L. and Sternquist, B. (April 1998) Achieving Service Quality in Rural Markets: What it Really Means to Consumers and Retailers. 1998 Spring ACRA Meeting, Washington, D.C.
*Sternquist, B. (1998) Internationalization of Japanese Retailers: Those Who Succeed and Those Who Fail. International Conference on Japanese Retail Strategy, Honolulu, Hawaii, November
*McGowan, K. and Sternquist, B. (July, 1997) Dimensions of Price as a
Marketing Universal: A Comparison of Japanese and
U.S. Consumers. Proceedings: 9th International Conference on Research in the
Distributive Trades. Leuven, Belgium
C7.18-C7.27,
*Sternquist, B. (July 1997) A Conceptual Model of Strategic International
Retail Expansion. Proceedings: 9th International
Conference on Research in the Distributive Trades. Leuven, Belgium
B3.12-B3.17.
*Niehm, L. and Sternquist, B. (November 1997) Retail Service Satisfaction
in Rural Tourism Communities: A Grounded Theory
Approach. 1991 Annual Meeting of the International Textile and Apparel
Association.
*McGowan, K. and Sternquist, B. (November 1997) A Comparison of U.S. and
Japanese Consumers: Dimensions of the Price
Cue on Food and Non-Food Shopping Behaviors. Fifth Triennial AMS/ACRA
Retailing Conference Proceedings: Retailing:
End of a Century and a Look to the Future Vol.VIII. 140-144.
*Sternquist, B., Fraizer, B., Bastow-Shoop, L., Jolly, L., Gaskill, L.
Jasper, C., Kean, R., & Leistritz, L. (April 1996).
Community activeness and solidarity: perceptions of rural retailers. National
meeting of the American Collegiate Retailing
Association, New Orleans, LA.
*Sternquist, B., Niehm, L., Bastow-Shoop, H., Gaskill, L., Jasper, C.,
Jolly, L., Kean, R., & Leistritz, L. (March 1996). Rural
retailers' attitudes regarding service offerings: implications for strategy
development and profitability. Third Paolucci Symposium,
Michigan State University, East Lansing, MI.
*Sternquist, B., Frazier, B., Bastow-Shoop, L., Jolly, L., Gaskill, L.
Jasper, C., Kean, R., & Leistritz, L. (March 1996). The
role of rural retailers' perceptions of community support on retailer
performance. Third Paolucci Symposium, Michigan State
University, East Lansing, MI.
*Sternquist, B. (July 1996). Distribution in China: panel on retail change
involved in the planned to free market economy.
CIRASS/EIRASS International Retailing and Services Science Conference,
Telfs/Buchen, Austria.
*Bastow-Shoop, H., Leistritz, L., Jolly, L., Gaskill, L., Jasper, C.,
Kean, R., & Sternquist, B. (June 1995 ). Perceptions of
retail success as defined by rural operators and validated by financial
performance measures. Symposium, Rural Retailing:
Emerging Community Issues, Snowbird City, UT.
*Feinberg, R., Bastow-Shoop, H., Douglas, S., Gaskill, L., Jasper, C.,
Jolly, L., Kean, R., Leistritz, L. Meyer, S., Minshall, B.,
Sternquist, B., Summers, T., & Wessell, K. (June 3, 1995). Wal-Mart is
coming, Wal-Mart is coming!!: Some insight into what
consumers and retailers in rural areas believe about Wal-Mart; Results from
focus group interviews in 9 states. Research
abstract to be presented at the symposium, Rural Retailing: Emerging
Community Issues, Snowbird City, UT.
*Jolly, L., Bastow-Shoop, H., Leistritz, L. Gaskill, L., Jasper, C., Kean,
R., & Sternquist, B. (June 1995 ). A multi-state study
of rural retailers and consumers. Symposium, Rural Retailing: Emerging
Community Issues, Snowbird City, UT.
*Kean, R., Gaskill, L., Leistritz, L., Jasper, C., Bastow-Shoop, H.,
Jolly, L., & Sternquist B. (January 1995). Effects of
economic base and community characteristics on business environment,
competitive strategies and business performance. U.S.
Association for Small Business and Entrepreneurship Conference, Boulder,
CO.
Runyan, R.C. & Sternquist, B. (1995). Negotiations in retail-supplier
channels. 8th International Conference on Research in the
Distributive Trades, Milan, Italy.
Sternquist, B. Jolly, L., Leistritz, L., Kean, R., Bastow-Shoop, H.,
Jasper, C., & Gaskill, L. (May 1995). Financial control for
rural retailers. Symposium, Rural Retailing: Emerging Community Issues,
Snowbird, UT.
Sternquist, B., Cooper, A. & Ogawa, T. (1995). Japanese
retailer-supplier relationships. 8th International Conference on
Research in the Distributive Trades, Milan, Italy.
Sternquist, B. (October 1994). Wal'tzing with the Devil: rural retailers
who win. CES State Workshop, Kellogg Center,
Michigan State University.
*Sternquist, B., Cooper, A.D. and Ogawa, T. (November 1994). Dependence,
influence and conflict in Japanese
retailer-supplier relationship. Academy of International Business Annual
Meeting, Boston, MA.
*Chen, Y. and Sternquist, B. (1994). Japanese multinational retailers: are
they different from those who stay at home?
Proceedings: Academy of Marketing Science, 8, 73-74.
*Runyan, R.C. and Sternquist, B. (1994). Negotiations in retailer-supplier
channel relations. Proceedings: Academy of
Marketing Science, 8, 73-74.
*Leistritz, L., H. Bastow-Shoop, L. Gaskill, C. Jasper, R. Kean, and B.
Sternquist (1994). Factors affecting the financial
viability of rural retail businesses. Rural Sociological Society National
Meeting, Portland, OR.
*Flaster, M. and Brenda Sternquist. (May 1994). Taiwanese consumers'
perceptions of country of origin: lifestyles and attitudes
as predictors. Retailing and Services Science Conference, Lake Louise,
Alberta, Canada.
*Runyan, R. and Brenda Sternquist. (May 1994). Retail-supplier channel
relations: dependence, negotiation, coercion and
reciprocal actions. Retailing and Services Science Conference, Lake Louise,
Alberta, Canada.
*Sternquist, B. Laura Jolly, Larry Leistritz, Rita Kean, Holly
Bastow-Shoop, Cynthia Jasper and LuAnn Gaskill. (April 1994).
Rural Retailers: financial profile of high profit versus low profit firms.
American Collegiate Retailing Association (ACRA)
National Meeting, Atlanta, GA.
*Sternquist, B., Runyan, R. and Ogawa, T. (October 1993). Power and
dependence in Japanese retailing. Academy of
International Business Annual Meeting, Maui, HA.
*Phillips, L. & Sternquist, B. (July 1993). Hong Kong retailers: the
effects of perceived environmental hostility on operational
and strategic planning processes. Sixth Bi-Annual World Marketing Conference,
Istanbul, Turkey.
*Gaskill, L., Jasper, C., Jolly, L., Kean, R., Leistritz & Sternquist,
B. (1993). Gender differences and managerial strategies in
the retail setting. Presented to American Collegiate Retailing Association,
Farmington, MI.
*Sternquist, B. (1993). Gatekeepers of consumer choice: a four country
comparison of retail buyers. Montreal International
Symposium of Retailing, Montreal, Canada.
*Sternquist, B., Runyan, R. & Ogawa, T. (April 1993). Retail buyer
dependence, the use of coercion and reciprocal actions in
the Japanese distribution system. American Collegiate Retailing Association,
Detroit, MI.
*Sternquist, B., Runyan, R. & Ogawa, T. (September 1993). Coercion
& reciprocal actions in distribution systems: a
comparison of japan and the United States. Paper presented at 7th
International Conference on Research in the Distributive
Trades, Stirling, Scotland.
* Pysarchik, D., Huddleston, P., Good, L. & Sternquist, B. (October
1992). Internationalizing a merchandising curriculum:
comparative models. Proceedings: International Textiles and Apparel
Association Conference, Columbus, OH.
*Sternquist, B., Ogawa, T. & Flaster, M. (November 1992). Japanese
retail buyers: low versus high volume importers.
Academy of International Business Annual Meeting, Brussels, Belgium.
*Lin, L. & Sternquist, B.. (November 1992). Taiwanese consumers'
perceptions of product information cues: country of origin
and store prestige. Academy of International Business Annual Meeting,
Brussels, Belgium.
*Chin, C.Y. & Sternquist, B. (April 1992). Retail buyers in Taiwan:
foreign procurement of merchandise. Proceedings:
International Trade and Finance Association, Laredo, TX.
*Chang, L. & Sternquist, B. (November 1991). Taiwanese vs. U.S. retail
buyers' attitudes toward imported apparel. Global
Corporate Strategies in Western Pacific Region Conference, Tokyo,
Japan.
*Phillips, L. & Sternquist, B. (October 1991). Hong Kong vs. U.S.
retail buyers: demographics and country of origin belief.
Retailing: Reflections, Insights and Forecasts Special Conference Series, Academy
of Marketing Science and American
Collegiate Retailing Association, Robert King (ed.), 5, 217-221, Richmond,
VA.
*Pysarchik, D.T., Hart, B.M. and Sternquist, B. (August 1991). An
attribution theory approach to business planning among
tourism-dependent businesses. World Marketing Congress International
Conference Series, 5, 177-181, Copenhagen,
Denmark.
*Sternquist, B., Ogawa, T. and Phillips, L. (November 1991). Import vs.
Domestic apparel: contrasting views of Japanese and
U.S. retail buyers. Global Corporate Strategies in Western Pacific Region
Conference, Tokyo, Japan.
*Sternquist, B. & Ogawa, T. (July 1991). Japanese retail buyers:
perceptions of supplier dependence. 6th World Conference on
Research in the Distributive Trades, The Hague, Netherlands, 499-506.
*Sternquist, B. & Ogawa, T. (November 1991). Japanese retail buyers:
supplier dependence and sourcing considerations.
American Marketing Association 2nd Annual Global Marketing Conference: The
Japanese Distribution System, Honolulu, HA.
*Good, L., Sternquist, B. & Phillips, L. (January 1990). The
assessment center as an experiential classroom exercise.
Association for Business Simulations and Experiential Learning, Honolulu,
Hawaii.
*Sternquist, B. & Ogawa. T. (January 1990). Retailing in the Asian
markets. American Collegiate Retailers Association
(ACRA), New York City, NY.
*Sternquist, B. & Ogawa, T. (January 1989). Power retailing: the
emergence of Japanese department stores in the Pacific Rim.
International Symposium on Pacific Asian Business, Honolulu, Hawaii.
*McLain, S. & Sternquist, B. (Oct. 1988). The ethnocentric consumer: do they buy American?", ACPTC, Kansas City, MO.
Sternquist, B. (November 1988). Shift in power in the Japanese retail
system. Society for International Development, Michigan
State University, East Lansing, MI.
*Part, C., Sternquist, B. & Mahoney, M. (1987). Patriotic patron
versus prestige-oriented patron buying typologies.
Proceeding: Association of College Professors of Textiles and Clothing.
*Davis, B., Kern, S. & Sternquist, B. (1986). Consumer's perception of
quality and price given the information cues of country
of origin, store image and the buy American campaign. Proceedings: National
Meeting, Association of College Professors of
Textiles and Clothing, p. 88.
*Mahoney, M., Davis, B., Tolbert, S. & Sternquist, B. (1986). An
analysis of factors influencing retail buyers' perceptions of
imported apparel. Proceedings: National Meeting, Association of College
Professors of Textiles and Clothing, p. 127.
*Mahoney, M. & Sternquist, B. (1986). Perceptions of the discount
retailer: an analysis of the hypothetical ideal discount store.
American College Retailing Association, Atlanta, GA.
*Pysarchik, D.T., Sternquist B., Davis. B. & Chappelle, D. (1986). A
unique approach to economic diversification: tourism
retailing. Academy of Marketing Science and Cleveland State University,
OH.
*Sternquist, B. & Davis, B. (1986). Department store employee
compensation: does sex make a difference? Proceedings:
American College Retailing Association, Atlanta, GA.
*Sternquist, B., Tolbert, s. & Davis, B. (June 16, 1986). Retail
apparel buyers: perceptions of domestic versus imported
apparel. International Conference on International Marketing: Emerging
Strategic Frontiers. Singapore School of Management,
National University of Singapore and American Marketing Association.
*Witter, B.S. & Davis, D. (April 1985). The tourist dependent
retailer: who is surviving the 1980's economy? American
Collegiate Retailing Association, San Francisco, CA.
*Mahoney, M.Y. & Witter, B.S. (1982). A comparison of managers' and
consumers' perceived image of discount stores: a
multi-attribute attitude model. Proceedings: Association of College
Professors of Textiles and Clothing, p. 134.
*Clark, K. & Witter, B.S. (1980). Deceptive advertising: evaluation of
an attitude change approach to detecting deception and
measuring the effect of corrective efforts. Proceedings: Association of
College Professors of Textiles and Clothing, p. 100.
*Witter, B.S. & Noel, C. (1978). Deceptive advertising: an attitude change
approach. Proceedings: Association of College
Professors of Textiles and Clothing.
*Indicates refereed paper or abstract.
American Collegiate Retailing Association
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Academy of International Business
Academy of Marketing Science
Asian Studies Center-Core Member
Center for the Advanced Study of International Development-Core Member
Food Distribution Research Society
International Food and Agribusiness Management Association
Omicron Nu
Japan Advisory Group-Core Member
Phi Upsilon Omicron
Phi Beta Delta
Phi Kappa Phi
Zonta International
U.S. Department of Defense
Kellogg Foundation
Mainstreet - National Trust for Historic Preservation
Member of the Board of Examiners for Doctor of Philosophy
University of Madras
John Wiley & Sons Publishers
Merrill Publishing
Business Publications, Inc.
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Photo Marketing Association International
Montreal Department of Commerce-International Trade Division
Reebok International
Strategic Market Analysis Incorporated
Snowdon Hills Financial Group
Advances in International Marketing
Clothing and Textiles Research Journal
International Marketing Review
International Journal of Research in Marketing
Journal of International Retailing
Journal of Retailing and Consumer Services
last updated: March 4th, 2004