Dawn Pysarchik, Ph.D.

PROFESSIONAL EXPERIENCE

Michigan State University, East Lansing, Michigan

 

Administrative Responsibilities

1997-            International Studies & Programs (ISP)

Present        Associate Dean

            Work with the Dean to coordinate ISP strategic planning with other units campus-wide, plan and administer the annual budget, consult with academic colleges on internationalization and international inter-institutional linkage agreements, staff and supervise ISP personnel, develop country and region (international) faculty working groups, develop strategic planning for international student recruitment, plan and implement the new INS Student and Exchange Visitor Information System (SEVIS) in the Office for International Student and Scholars for Michigan State University’s (MSU’s) 4,150 international students and scholars, co-coordinate the external review of MSU’s area studies and NCA accreditation case study of internationalization at MSU, cooperate with ACE and five other U.S. higher education institutions on a DOE FIPSE-funded planning project to assess international learning. Serve as Fulbright and Fulbright-Hays alternate campus representative for students, faculty and visiting international scholars; represent the ISP Dean=s office on university committees; meet with international dignitaries and visitors.

           Japan Center for Michigan Universities (JCMU)—The position of Associate Dean also includes the administration and management of the JCMU, a consortium program of the 15 Michigan public universities.  JCMU offers year-round study abroad academic and internship experiences for American students, as well as English language and culture programs for Japanese citizens. On average, JCMU hosts over 160 American students and 200 Japanese citizens annually at the Center in Japan.

           Responsibilities include administering and managing the Center in Hikone, Shiga Prefecture, Japan and a separate administrative office at MSU.  Oversight of academic programs (development and delivery), $1.2 million budget, grant writing and fund raising, operations, staffing of 16 full- and part-time personnel (academic, advising, administrative, clerical/technical and visiting scholars) and the National Security Education Program-funded Environmental Sciences in Japan Program. Also, negotiate and implement student exchange agreements between Japan’s University of Shiga Prefecture and Shiga (National) University with the 15 JCMU universities in Michigan; plan and host bi-annual JCMU Consortium meetings; collaborate with MSU’s Honors College to administer the Michigan-Shiga High School Student Exchange Program; testify and/or consult with State of Michigan legislators, Chief Academic Officers of the State Universities of Michigan, and Governor’s Office on international education funding.  Travel to Japan is required.

 

 

 

1/1996-            Acting Associate Dean

9/1997               Full responsibilities of the Associate Dean position.

 

8/1994-            International Studies & Programs

1/1995             Asian Studies Center

                        Acting Director

Full administrative and management responsibilities for budget, grant writing and fund raising, strategic planning, staffing and supervision, advising students on the Asian Studies Certificate Program, administering award programs, coordinate the faculty seminar program and country-specific councils (e.g., Korea Council), and administer the Japan Center for Michigan Universities.

 

8/1995-            Department of Human Environment & Design

1/1996             Acting Chairperson

Full administrative and management responsibilities for budgetary planning and management, strategic planning, staffing (faculty, support and student), staff development and supervision, curriculum development, student matriculation, and committee coordination.  Maintain teaching and research responsibilities.

 

Faculty Responsibilities

1976-               College of Human Ecology

Present           Department of Human Environment and Design

                        Associate Professor

Tenured, 1989-present (academic-year appointment); Assistant Professor, tenure system, 1984-89; Assistant Professor, non-tenure system, 1982-84; Instructor, 1976-82.

Responsibilities include: curriculum development; teach one upper-division undergraduate or graduate course per year; advise master=s and doctoral students; research and publishing; outreach; participate on department, college and university committees.

 

1995-               College of Agriculture and Natural Resources

Present           Agriculture Experiment Station Researcher

Academic year appointment to conduct research--Processed Foods in India: Market Evolution [Project #MICL01775].

 

6/1990-            College of Human Ecology   

7/1990             Department of Family and Child Ecology

                        MSU Community Service Master's Program, Okinawa, Japan

                           Taught two graduate courses in small business and consumer behavior.

 

Jordan Marsh Company, Boston, Massachusetts

1975-1976       Sales Manager and Assistant Buyer

                           Management and assistant buying positions held in several departments.

 

University of Vermont, Burlington, Vermont

1973-1975       School of Home Economics

  Department of Textiles and Design

                        Instructor

                          Taught courses in textiles, textile chemistry and apparel.

  Agriculture Experiment Station Researcher

                           Academic year appointment to work on the Northeast 79 Regional

                          Research Project on Textile Flammability. 

 

EDUCATIONAL BACKGROUND

 

1977-1982       Michigan State University, East Lansing, Michigan. Doctor of Philosophy degree, consumer economics and business. 

1971-1973       Cornell University, Ithaca, New York. Master of Science degree, design and environmental analysis.

1968-1971       New York State University College, Oneonta, New York. Bachelor of Science degree with honors, home economics education.

1967-1968       Fashion Institute of Technology, New York, New York. Major:  retail buying and merchandising.

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REFEREED PUBLICATIONS

Journals

Ling, S.S., Pysarchik, D. T. & Choo, H. J. (13 August 2004). Adopters of new food products in India, Marketing Intelligence and Planning, 4.

 

Choo, H-J, Chung, J-E, & Pysarchik, D. T.  (In press, 2004). Antecedents to new food product purchasing behavior among innovator groups in India.  European Journal of Marketing.

 

Liu, J., Pysarchik, D. T. & Taylor, W. W. (2002). Peer review in the classroom.  Bioscience. 52(9), 824-929.

 

Wickliffe, V. P. & Pysarchik, D. T. (2002). Consumer cultural and demographic characteristics: their relationship to product attributes. Korea Journal, 42 (1), 302-325.

 

Yu, J-P. & Pysarchik, D. T. (2002).  Economic and non-economic factors of Korean manufacturer – retailer relations. International Review of Retail, Distribution and Consumer Research, 12 (3), 297‑318.

 

Wickliffe, V. P. & Pysarchik, D. T. (2001).  A look at product attributes as enhancers of group integration among US and Korean consumers.  International Journal of Retail & Distribution Management, 29 (2 & 3), 99-108.

 

Chung, J- E. & Pysarchik, D. T. (2000). A model of behavioral intention to buy domestic versus imported products in a Confucian culture. Marketing Intelligence and Planning, 18 (5), 281-291. [Highly Commended Award, Literari Club Award for Excellence, 2001, Editor, MCB University Press]

 

Kim, S. & Pysarchik, D. T. (2000). Predicting purchase intentions for uni-national and bi-national products.  International Journal of Retail & Distribution Management, 28 (6 & 7), 280-291.

 

Davis, B., Chappelle, D., Sternquist, B. & Pysarchik, D. (1993).  Tourism market segmentation in Michigan's upper peninsula:  a regional approach.   Journal of Travel and Tourism Marketing, 2(1), 1-30.

 

Pysarchik, D. (1989).  Consumer satisfaction of retirees:  products and services. Journal of Consumer Studies and Home Economics, 13, 113-124.

Sternquist, B., Davis, B. & Pysarchik, D.  (1989).  Financial analysis in tourism.  In Stephen Witt and Luiz Moutinho (Eds), Tourism Marketing and Management Handbook, London: Prentice-Hall International, 151-155.

 

Pysarchik, D., Davis, B. & Sternquist, B. (1988).  Effective methods of evaluating employees. Journal of Small Business, November/December, 6-7.

 

Davis, B., Pysarchik, D. & Sternquist, B.  (1987). Determin­ing the bottom line.  Journal of Small Business, 5 (July), 6-7.

Davis, B., Pysarchik, D. & Sternquist, B. (June 1987).  Effective use of space can increase retail sales.  Journal of Small Business, 5, 6-7.

 

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Work in Progress: Manuscripts Submitted for Publication (Refereed)

 

Chung, J-E., Pysarchik, D. T. & Hwang, S. J. (In first revision).  Hybrid Global Brands: Effects of Country-of-Manufacture and Brand Image Theory and Evidence from Korean Consumers.  Journal of International Business Science.

 

Mosier, J. & Pysarchik, D. T. (In first revision). Identifying the dimensions of “cool” products among youth culture consumers, Journal of Consumer Behaviour.

 

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Refereed Professional Conferences

 

Dutta, P. K., Pysarchik, D. T., Yu, J. P. (2004, July). Indian consumers’ new product purchases:  The influence of reference groups and product familiarity. Accepted for the 11^th International Conference of the European Institute of Retailing and Services Studies on Recent Advances in Retailing and Services Science, Prague, Czech Republic.

 

Byun, S. E., Choo, H. J., & Pysarchik, D. T. (2003, November). Market potential of processed foods in India:  Supply chain perspectives. In J.R. Evans (Ed.), Retailing 2003: Strategic Planning in Uncertain Times: Vol. X. Proceedings of the Seventh Triennial National Retailing Conference Columbus, Ohio, 181-190, 181-190.

 

Yu, J. P., Pysarchik, D. T. & Choo, H-J. (2003, July). Korean consumers’ purchase intentions: does country of manufacture make a difference? [Abstract] EAERCD 12^th International Conference on Research in the Distributive Trades, Paris, France, 89-90.

 

Lee, J. S., Pysarchik, D. T. & Choo, H-J. (2002, July). Web-based consumer support information: Content analysis of Korean e-tailing sites.  Proceedings of 7^th International Conference on Retailing and Commercial Distribution, Cheltenham, England, 119-139. [Best paper award]

 

Choo, H-J, Chung, J-E., & Pysarchik, D. T (2001, June).  Predicting new food product purchase behavior of Indian consumers. Proceedings of 11^th International Conference on Research in the Distributive Trades. Tilburg, Netherlands, C 4.2.

 

Niehm, L. & Pysarchik, D. T. (2001).  Product quality image and evaluation of bi-national goods:  the influence of brand and country of manufacture.  Proceedings of International Textile and Apparel Association Conference, November, Kansas City, MO.

 

Yu, J. P. & Pysarchik, D. T. (2001, June).  Determinants of channel relationships between Korean retailers and manufacturers. Proceedings of 11^th International Conference on Research in the Distributive Trades. Tilburg, Netherlands. C 6.2. [Selected as one of six papers for publication in International Review of Retail, Distribution and Consumer Research].

 

Chung, J-E. Pysarchik, D. T & Hwang, S-J. (2000, November).  Modeling the differential effects of country-of-manufacture, brand image, and quality on Korean consumers= intention to buy hybrid products. Proceedings of Academy of Marketing Science/American Collegiate Retailing Association Conference. Columbus, Ohio. [Best Paper Finalist]

 

Wickliffe, V.  & Pysarchik, D.T. (2000, May).  Decision making styles among Korean and American consumer groups.  Proceedings of American Collegiate Retailing Association Conference. Toronto, Canada.

 

Wickliffe, V. & Pysarchik, D. T. (1999, March).  Individualism/collectivism: a comparison of US and Korean consumers. Proceedings of American Collegiate Retailing Association. Tucson, Arizona.

 

Wickliffe, V. P. & Pysarchik, D. T. (1999).  Consumer demographics as predictors of brand and price among American and Korean consumers. Proceedings of International Conference on Research in the Distributive Trades. Stirling, Scotland, 304-313.

 

Frazier, B. & Pysarchik, D. T. (1998, April).  Effects of country of manufacture cues on product evaluation, attitudes toward purchase and intention to buy in bi-national settings.  Proceedings of American Collegiate Retailing Association.

 

Pysarchik, D., Plank, L. & Chung, J-E. (1998, October). The impact of economic reforms and liberalization on consumer market development in India.  Conference on China, India & Russia: Progress & Challenges of Economic Transition. Michigan State University.

 

Chung, J-E. & Pysarchik, D. T. (1997, July)   Predictors of intention to buy uni- and bi-national products: a comparison of Korean and American consumers.  Proceedings of International Conference on Research in the Distributive Trades. Leuven, Belgium.

 

Chung, J-E., Pysarchik, D. T. & Good, L. K. (1996, August).  Korean consumers= intentions to buy domestic/foreign products. Proceedings of International Textile and Apparel Association. Banff, Canada, 111.

 

Flaster, M. & Pysarchik, D. (1996, August). South Korean consumer buying habits: A focus group study of imported products.  Proceedings of International Textile and Apparel Association. Banff, Canada.

 

Pysarchik, D.T. (1996), August). India: An important player in global marketing of consumer goods. Proceedings of International Textile and Apparel Association. Banff, Canada.

 

Pysarchik, D.T. (1996), August). Korean apparel marketing: Important new strategies. Proceedings of International Textile and Apparel Association. Banff, Canada.

 

Pysarchik, D. T., Sternquist, B. S., Good, L. K. & Huddleston, P. T. (1996, June). Retail evolution in emerging markets-the planned to free market paradigm. Panel presentation at the 3rd CIRAAA/EIRASS International Conference on Retailing and Services Science, Telfs-Buchen, Austria, 154.

 

Lin, S-J. & Pysarchik, D. T. (1995, September). Do credit cards impact the store patronage of Taiwanese consumers: A comparison of cash-oriented, moderate, and heavy credit-card-users? Proceedings of 8^th International Conference on Research in the Distributive Trades, Milan, Italy, B6.1-10.

 

Pysarchik, D. T. (1995).  The Gatt:  implications for import - export trade between India and the U.S.  8th Annual International Conference on Research in the Distributive Trades, Milan, Italy.

 

Wickliffe, V. P. and Pysarchik, D. T. (1995, October).   Korea: A qualitative assessment of consumer decision-making styles.   Proceedings of International Textiles and Apparel Association Conference. Pasadena, CA.

 

Chung, J-E., and Pysarchik, D. T. (1994).  A predictive model of brand preference:  The relationship of product involvement, self-esteem, and self-congruity [Abstract].  Annual Conference of the Academy of Marketing Science and American Collegiate Retailing Association. Richmond, VA, 6-7.

 

Janes, L., Pysarchik, D. and Huddleston, P. (1994). Business planning among apparel producers:  a comparison of perceptions and reality.   Proceedings:   Association of College Professors of Textiles & Clothing - National Conference, Minneapolis, Minnesota.

 

Pysarchik, D., Bhargava, V. & Arora, R. (1994).  Power shifts in the Korean consumer product distribution channels.  Proceedings:  Competing Globally:  Challenges and Opportunities, (ed.) S. Neelamegham, Delhi, India: Allied Publishers Ltd.

 

Bhargava, V., Pysarchik, D. T., & Arora, R. (1993, September).  Perceptions of channel relations in a sellers' market:  Consumer goods marketing in India.  Proceedings of 7th International Conference on Research in the Distributive Trades, Stirling, Scotland, 239-248.

 

Pysarchik, D., Bhargava, V. & Arora, R. (April 1993).  The changing product distribution system in India. American Collegiate Retailing Association, Detroit, MI.

 

Pysarchik, D., Good, L.K., Huddleston, P., & Sternquist, B. (1993).  A video study of international retail distribution: China, Russia, Japan.  Proceedings of International Textile and Apparel Association, 109.

 

Pysarchik, D., Bhargava, V. & Arora, R. (1992, January).  Power shifts in the Korean consumer product distribution channels. Seminar on Globalization of Business: Challenges of the 90's. Delhi, India.

 

Pysarchik, D. T., Bhargava, V. & Arora, R. (1992, November).  Structure and power of the consumer product distribution system in India.  Proceedings of Academy of International Business Conference on International Marketing and Consumer Issues. Brussels, Belgium.

 

Pysarchik, D.T., Huddleston, P., Good, L. & Sternquist, B. (1992, October).  Internationalizing a merchandising curriculum: Comparative models.  Proceedings of International Textiles and Apparel Association Conference. Columbus, OH, 102.

 

Pysarchik, D. T. & Bhargava, V. (1991, October).  Korean distribution transformation:  A reflection of the changing Korean consumer.  Proceedings of International Conference on Dynamic Transformation of Societies. Seoul, Korea.

 

 

 

Pysarchik, D., Hart, B., & Sternquist, B. (August 1991).  An attribution theory approach to business planning among tourism-dependent businesses.  Proceedings: Academy of Marketing Science International Conference, Copenhagen, Denmark.

 

Pysarchik, D. T. & Bhargava, V. (1991, July). Korean retailing: Looking toward a liberalized marketing system. Proceedings of Sixth World Conference on Research in the Distributive Trades, Hague, Netherlands, 442-339.

 

Pysarchik, D. T. & Huddleston, P.  (April 1991).  Experiential learning in human resources:  a performance appraisal application.  Proceedings: ABSEL, Nashville, TN.

 

Huddleston, P., Pysarchik, D. and Ortago, M. (October 1990).  Strategic versus short-range planners in the U.S. apparel industry: an analysis of attitudes toward selected business strategies.  Proceedings:  Association of College Professors of Textiles & Clothing - National Conference, Denver, Colorado.

 

Hart, B. & Pysarchik, D.T. (April 1989). Business planning a comparison of retailers in tourism-dependent and nontourism-dependent locations. American Collegiate Retailing Association Conference, Boston, MA.

 

Pysarchik, D., Lee, M. & Perez, M.E. (July 1989).  An exploratory study of business planning strategies:  South korean and u.s. apparel industries.  Proceedings:  Fourth Bi-Annual World Marketing Congress, Singapore.

 

Pysarchik, D.T. (April 1986).  Tourist retailing as an employment base.  Aannual conference of the American Collegiate Retailing Association, Atlanta, Georgia.

 

Pysarchik, D., Sternquist, B., Davis, B. & Chappelle, D. (September 1986).  A unique approach to economic diversification: tourism retailing.  International meeting of the Academy of Marketing Science, Cleveland, Ohio.

 

Pysarchik, D. & Nagy, M.P.  (October 1982).  Consumer satisfaction:  attitudes among retirees.  Proceedings:  Association of College Professors of Textiles and Clothing - Central Region Conference, Minneapolis, Minnesota.

 

Douglas, S., Pysarchik, D. & Sternquist, B.  (October 1981).  Research in Retailing:  Directions for the 80s.  Presenters and coordinators of Special Research Section.   Proceedings:  Annual Conference of Association of College Professors of Textiles and Clothing - Central Region, St. Louis, Missouri.

 

 

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BOOK CHAPTERS AND MONOGRAPHS

 

Good, L., Huddleston, P., Pysarchik, D. & Sternquist, B.  (2003). Chapter 4:  Merchandising management program case study.  In G.C. Lim (ed.) Strategy for a Global University: Model International Department Experiment (2nd Edition). Michigan State University Printing, East Lansing, MI, 95-134.

 

Pysarchik, D. T. & Bhargava, V. (1998).  India: An important player in the global marketing of consumer goods. In S. Loker, P. Huddleston & Good, L. (Eds.), Softgoods to the World: Opportunities & Challenges. International Textile and Apparel Association, Inc. Monographs.

 

Pysarchik, D. T. (1998).  Korea - Apparel marketing: Important new strategies. In S. Loker, P. Huddleston & Good, L. (Eds.), Softgoods to the World: Opportunities & Challenges. International Textile and Apparel Association, Inc. Monographs.

 

Good, L., Huddleston, P., Pysarchik, D. & Sternquist, B.  (1995). Chapter 4:  Merchandising management program case study.  In G.C. Lim (ed.) Strategy for a Global University: Model International Department Experiment, Michigan State University Printing, East Lansing, MI, 87-124.

 

Pysarchik, D. T., Bhargava, V. & Arora, R. (1994).  Power shifts in the Korean consumer product distribution channels.  In S. Neelamegham, (Ed.), Competing Globally:  Challenges and Opportunities. Delhi, India: Allied Publishers Ltd.

 

Pysarchik, D.  (1994). Tourism retailing.  In S. Witt & L. Moutinho (Eds.), Tourism Marketing and Management Handbook (3rd ed.). London: Prentice-Hall International, 553-556.